GENIE ROCKET BLOGS

YOUR SALES & MARKETING RESOURCE LIBRARY

Shooting an Ad Video Using Everyday Resources

Shooting an Ad Video Using Everyday Resources

September 01, 20233 min read

“Necessity may be the mother of invention, but efficiency is the father of innovation.” - Unknown

Shooting an Ad Video Using Everyday Resources

Creating an ad video doesn't have to require a large production budget or expensive equipment. With resourcefulness and creativity, you can produce a compelling ad using everyday resources. Here are five practical tips to shoot an ad video without relying on big production equipment, enabling you to effectively showcase your brand on a limited budget.

8 Reasons
  1. Plan Your Concept and Storyboard: Outline your concept and storyboard to guide your video production process. Define the key message and sequence of shots you want to capture. Consider the emotions you want to evoke and the story you want to tell. A well-planned concept and storyboard ensure a cohesive narrative for your ad video.

  2. Utilize Natural Lighting: Take advantage of natural lighting to capture your ad video. Shoot outdoors during the golden hour—just after sunrise or before sunset—when the lighting is soft and warm. If shooting indoors, position your subject near windows to benefit from natural light. Experiment with angles and positions to achieve the desired lighting effects.

  3. Maximize Smartphone Capabilities: Modern smartphones have advanced camera capabilities, making them ideal for shooting ad videos. Use the highest quality settings available and explore different shooting modes and settings to capture professional-looking footage. Invest in a smartphone tripod or stabilizer for stability and smooth movement.

  4. Enhance Audio Quality: Improve audio quality by using an external microphone, such as a lapel or shotgun microphone, that can be connected to your smartphone. Clear and crisp sound is essential for effectively communicating your message in the ad video. Pay attention to capturing high-quality audio alongside the visuals.

  5. Optimize Composition and Framing: Pay attention to composition and framing to create visually pleasing shots. Apply the rule of thirds to achieve balanced compositions. Experiment with angles, perspectives, and camera movements to add dynamism to your ad video. Consider the background and ensure it complements your subject without being distracting.

Shooting an ad video without big production equipment is possible with the right approach. By planning your concept and storyboard, utilizing natural lighting, maximizing smartphone capabilities, enhancing audio quality, and optimizing composition and framing, you can create a compelling ad video that effectively showcases your brand on a limited budget. Embrace resourcefulness and creativity to capture attention, resonate with your audience, and drive your business forward through your ad video.

Don't miss out on the opportunity to see how Genie Rocket can empower you as a business owner! Our all-in-one business command center is designed to help small business owners like you streamline your marketing efforts and achieve your goals. Book a demo today to see more ways you can benefit from bringing your marketing in-house with Genie Rocket. Our team of experts will guide you through our platform and show you how you can save time and money, increase control and flexibility, and improve your data management and company culture.

Take the first step towards success and  CLICK HERE to book your demo now. We can't wait to show you how Genie Rocket can help you achieve your business goals!

video marketingvideo advertisingdigital marketing
blog author image

John Kutney

John is an experienced marketer with expertise in Copywriting/editing, email nurturing, workflow automations, and graphic design. He is passionate about helping businesses create compelling and convincing copy that connects with their target audience and drives results. ohn will also help you design and implement effective marketing automations using the Genie Rocket tool. He can coach you on how to build a robust workflow that nurtures your leads and customers, boosts conversions, and saves you time and effort. Whether you need help with copywriting, email nurturing, workflow automations, or graphic design questions, John has the skills and expertise to help you succeed.

Back to Blog
Too good to be true?
Over the past 14 years, this method has helped countless people grow their yearly revenue by 43%. By becoming Monster Producers, they have broken out of their ruts to become top salespeople in their companies, increasing both their companies revenue and their own paychecks.

Did Michael Jordan get rid of Phil Jackson in the playoffs? 

No - he won and became an icon because he had the help of one of the best coaches in the game. 


Be your own Michael - invest in your future success and become a Monster Producer by joining Flip the Switch. 

© 2021 All Rights Reserved | Genie Rocket