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How many touchpoints does it take before someone moves to the next step of the buyer's journey?
On average, it takes 8-10 follow-ups to get someone to move to action. That number is on the rise with all the noise and distractions around us.
This means that we have to be on our game when it comes to following up with prospects.
If you follow up in the first 5 minutes you are 10X more likely to close a deal than if you wait 10 minutes.
The average sales follow time is 45 hours
48% of salespeople never follow up
Only 25% of businesses followup twice, then they QUIT
1 out of 8 make 3 contact attempts then STOP
The great thing about this system is that it's easy to understand, easy to implement, and it really works.
(You're going to simply organize your contacts into 7 categories, we'll define the purpose of each of those later.)
These are your prospects, who you are targeting, and going to take through your process. If you are following the dream 100 method, these would be all your 100 dream targets. (more training on that later)
Goal: Book a Meeting (or have an initial conversation)
This is your group that has expressed interest and needs more nurturing. We haven't gotten them to a YES or a NO yet, and we are getting in front of them with automated fanatic follow-up messages that give tremendous value, to help them make a decision.
Goal: Make the first purchase
Your best clients go here. This will help you keep them top of mind.
Goal: Refer more / Buy more
Prospects ALMOST to a buying decision.
Goal: Make a decision
Your large business opportunities that will take longer to close, and bring more revenue.
Goal: Close big deal
Clients or prospects you could do future events with.. (webinars, live events, podcasts, etc.)
Goal: Co-host a webinar
Ambassadors for your brand, they sing your praises.
Goal: Refer more business
The first step is to organize your list into those categories, then begin your work!
You can automate messages in your FARM CLUB category by using a system like Genie Rocket and creating a trigger that simply says if they are in FARM CLUB, then enroll them in a new campaign that consists of your 8+ follow-up emails.
Here's a quick screenshot showing how you can make simple columns in Genie Rocket, under Opportunities, to keep all these organized.
Here are the 10 types of emails to use for a fanatical follow-up:
Email #1: Deliver the asset (if you start with a free download)
Email #2: Problem + solution
Email #3: Customer testimonial
Email #4: Overcome an objection
Email #5: Paradigm shift
Email #6: Sales email
Email #7 Solve a problem
Email #8 Offer value
Email #9 Remind them you have a solution
Email #10 Send customers back to your website
Just checking in
Just doing my due diligence
Woke up thinking about you
I'm ready are you ready?
Do you have any questions?
Learn how to use this system with some very practical applications and tips to help you get results faster.
I believe every business needs a clear message, an effective sales funnel, and ONE tool to manage it all! That tool is Genie Rocket. I help business builders learn how to get more leads and sales through easy marketing tips. I also like to hang with my awesome family, ride my Onewheel, drive my Jeep and have outdoor adventures!
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