The Fanatical Follow Up System

Marketing Automation| Sales Training
August 17, 20223 min read

Let me start with a question...

How many touchpoints does it take before someone moves to the next step of the buyer's journey? 



5? ...

6? ...

7? ...



On average, it takes 8-10 follow-ups to get someone to move to action. That number is on the rise with all the noise and distractions around us. 

This means that we have to be on our game when it comes to following up with prospects. 

At Genie Rocket, our partner Coach Burt has a system to help solve this problem, called the Fanatical Follow-Up System.  PS - Bonus video training at the bottom of this post.

Shocking stats about follow-up: 

  • If you follow up in the first 5 minutes you are 10X more likely to close a deal than if you wait 10 minutes.

  • The average sales follow time is 45 hours

  • 48% of salespeople never follow up

  • Only 25% of businesses followup twice, then they QUIT

  • 1 out of 8 make 3 contact attempts then STOP

    follow up system

The great thing about this system is that it's easy to understand, easy to implement, and it really works.

How the Fanatical Follow Up System is structured:

(You're going to simply organize your contacts into 7 categories, we'll define the purpose of each of those later.)

  1. HIT LIST

  2. FARM CLUB

  3. TOP 25

  4. RED ZONE

  5. BLUE MARLINS

  6. SHOWCASE

  7. NET PROMOTERS

HIT LIST:

These are your prospects, who you are targeting, and going to take through your process. If you are following the dream 100 method, these would be all your 100 dream targets. (more training on that later)

Goal: Book a Meeting (or have an initial conversation) 

FARM CLUB:

This is your group that has expressed interest and needs more nurturing. We haven't gotten them to a YES or a NO yet, and we are getting in front of them with automated fanatic follow-up messages that give tremendous value, to help them make a decision. 

Goal: Make the first purchase

TOP 25:

Your best clients go here. This will help you keep them top of mind.

Goal: Refer more / Buy more

RED ZONE:

Prospects ALMOST to a buying decision.

Goal: Make a decision


BLUE MARLINS:

Your large business opportunities that will take longer to close, and bring more revenue. 

Goal: Close big deal


SHOWCASE:

Clients or prospects you could do future events with.. (webinars, live events, podcasts, etc.) 

Goal: Co-host a webinar

NET PROMOTERS:

Ambassadors for your brand, they sing your praises. 

Goal: Refer more business


The first step is to organize your list into those categories, then begin your work!

You can automate messages in your FARM CLUB category by using a system like Genie Rocket and creating a trigger that simply says if they are in FARM CLUB, then enroll them in a new campaign that consists of your 8+ follow-up emails. 

Here's a quick screenshot showing how you can make simple columns in Genie Rocket, under Opportunities, to keep all these organized. 

fanatical followup in Genie Rocket

What kind of follow-up emails do you need?

Here are the 10 types of emails to use for a fanatical follow-up: 

  • Email #1: Deliver the asset (if you start with a free download) 

  • Email #2: Problem + solution

  • Email #3: Customer testimonial

  • Email #4: Overcome an objection

  • Email #5: Paradigm shift

  • Email #6: Sales email

  • Email #7 Solve a problem

  • Email #8 Offer value

  • Email #9  Remind them you have a solution

  • Email #10 Send customers back to your website

How NOT TO FOLLOWUP after initial interest: 

  • Just checking in

  • Just doing my due diligence

  • Woke up thinking about you 

  • I'm ready are you ready? 

  • Do you have any questions? 

BONUS - free training video

Learn how to use this system with some very practical applications and tips to help you get results faster. 

Remember, you don't get results if you don't take ACTION. 


Ready to try Genie Rocket for Free?
Start Being Fanatical About Your Followups

https://grow.genierocket.com/widget/form/dmW77AoVjdtUGiPN4xY2



Brad Parnell

I believe every business needs a clear message, an effective sales funnel, and ONE tool to manage it all! That tool is Genie Rocket. I help business builders learn how to get more leads and sales through easy marketing tips. I also like to hang with my awesome family, ride my Onewheel, drive my Jeep and have outdoor adventures!

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No - he won and became an icon because he had the help of one of the best coaches in the game. 


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