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6 Step Recipe for Creating Digital Content

September 11, 20225 min read

Digital content will help you sell at scale and position yourself as an expert quicker.

Like to listen instead of reading? Stream the podcast here: 


When you can create digital content or a digital product, you enter into the world of one to many instead of one to one. That's where you enter into the world of scale and faster growth. The same amount of work you'd put into delivering work to one person, you can now deliver to many, without doing any more work. 

Some of the most popular examples of digital content are the following:

  1. E-book

  2. Checklist

  3. Video Training

  4. Workbook 

The common misconception is these digital products have to be elaborate and overproduced, which is completely false. The quickest way to fail is by making it perfect and not delivering. Perfection is the enemy of progress. 

Once you launch your first (or 100th) digital product, you get feedback, optimize and repeat. 

The goal is not about the length, it really is about the problem that you're solving.

I'm going to walk you through the 6 steps of how to create digital content that aids in converting visitors into leads or sales. 

Remember - length and depth are really not as important as focusing on the niche audience and the problem you're solving, I call it the four P's. These are really important to focus on for all your marketing content you create NOW and in the FUTURE. 

It's the person the problem, the promise, and the proof.

Step One

The first step is to map out your entire process from start to finish.

Every step that you take someone through in your business, that delivers the final outcome.

Step Two

Circle seven areas of your entire mapped-out process that you absolutely love or where you have the highest skill level.

Step Three

Write out five specific problems your customers need help with, from those seven areas you circled from step two. 

You now have a list of 35 potential products that you can turn into digital training, a checklist, worksheet, or an E-book. 

Step Four

Choose one of those 35 potential products that fit these two criteria below:

  • Something you're really good at doing

  • Something your dream customer sees as valuable 

Something that you're really good at, people might see you as the expert in this area and it's something you enjoy talking about. You're going to have to create a lot of content about this one thing, so if you don't have a lot to say about it, it's gonna be very short. Pick out one that you really feel comfortable talking about that, that you can answer lots of questions around that topic. 

Something that people think is valuable. Is this a problem big enough to solve? Are your dream customers going online and looking for how to solve this problem? (see Google Search trends here)

Once you get that list of 35, digital product potentials, pick just one, and that one is something that you're good at, something you enjoy talking about, and something valuable for your audience solving a specific problem.

You now have the main focus on your first piece of digital content!

Step Five

  • Decide your best communication channel. 

  • Are you better at speaking, writing, or being on video? 

  • Great at speaking = Podcast

  • Great at writing = Blog

  • Being on video = YouTube or Video Course

Find the most comfortable medium you wouldn't mind using 3-5 times a week if you had to. Podcasting is the new radio, YouTube is the new TV and Blogging is the new News Channel. Once you create your first piece of digital content, you are going to need to promote it, modify it, promote it more, and nurture your audience. Find the channel you can really get behind and own. Over time you might cross over multiple mediums, but it's important to establish your core publishing medium first. 

Step Six

Now you need to build a funnel or landing page to collect leads and deliver your content! 

For example, let's say you did that you created a digital worksheet and we want to now give that away because we're trying to collect email address leads in exchange for our digital worksheet. 

We're going to use a very simple page that has a headline, bullet points, image or video and an opt in form. 

This is where you're going to send your traffic so you can collect their data and they can get the digital content you created! 

Digital Content Creation

Now that you have your digital content piece created on a landing page, start sharing your funnel page to your email list and social channels and see what happens! 

When it's done correctly, you'll typically see a 30-50% conversion rate. Meaning if 100 people come to your landing page, 30-50 of them will give their email addresses in exchange for your digital product. If you aren't seeing high conversion rates, then you need to go back to the drawing board and make sure you have the right message to the right person solving the right problem. (back to the 4P's again - person, problem, promise and proof.) 

What's Next? 

If you'd like to dive deeper into learning HOW to create a landing page and build this full system, then join our 7 day lead challenge going on right now! 

7 Day Lead Challenge

(or have our team do all the work for you by clicking here and getting a free strategy call)

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Brad Parnell

I believe every business needs a clear message, an effective sales funnel, and ONE tool to manage it all! That tool is Genie Rocket. I help business builders learn how to get more leads and sales through easy marketing tips. I also like to hang with my awesome family, ride my Onewheel, drive my Jeep and have outdoor adventures!

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